Performance You Trust, Sustainability You Value

Sellars’ products, which are sold under the ToolBox®, Clean Task®, Mayfair® and Bravo® brands, are made from recycled and renewable materials, are high performance and good for the environment. Explore each brand's unique offerings and discover the perfect fit for your cleaning, wiping, and absorbing needs.

Tool Box Brand

The Tools You Need

Oil? No problem. Kitchen grime? Easy. Our legendary line of TOOLBOX® shop towels, wipers, and premium absorbents will master any mess. We’re one of only two manufacturers in the world who make double re-crepe (DRC) products, delivering the performance, effectiveness, and quality you expect.

Clean Task

Any Task, Better Clean

From jan-san to food service, healthcare to hospitality, Clean Task wipers get the job done. Regardless of application or industry, Clean Task has the right wiper, wet wipes, or food service towels for you.

Mayfair

Premium Softness and Everyday Convenience

Utilizing 100% recycled fibers, Sellars Mayfair toilet paper, paper towels, and dispensers are known for their commitment to sustainability and affordability. Each Mayfair towel and tissue product is crafted with exceptional quality, rivaling its competitors.

Bravo

The New Wave in Absorbency!

For consumers who seek high-performing products made in the USA, Bravo is America’s most reliable recycled paper towel, providing a smarter, greener, safer, and stronger way to absorb life’s messes because of its patented, high-performance technology that is 3x stronger when wet, made with up to 90% recycled fiber, works like a cloth and is free from dyes, fragrances, and elemental chlorine.

Brands

// --- B2B Dynamic Product View (view_item) Tracking Engine --- (function() { window.dataLayer = window.dataLayer || []; function dispatchGA4ViewItem(sku, name, price) { var cleanPrice = parseFloat(price) || 0; // Dispatch directly to GA4 gtag('event', 'view_item', { 'currency': 'USD', 'value': cleanPrice, 'items': [{ 'item_id': sku, 'item_name': name, 'price': cleanPrice, 'quantity': 1 }] }); // Push to local dataLayer array for your verification panel window.dataLayer.push({ 'event': 'view_item', 'ecommerce': { 'items': [{ 'item_id': sku, 'item_name': name, 'price': cleanPrice }] } }); console.log("Tracking Success: Captured Product View -> " + sku); } var lastTrackedSku = null; function evaluateScreen() { // Scrape typical BigCommerce product page elements var skuEl = document.querySelector('[data-product-sku]') || document.querySelector('.sku-value') || document.querySelector('.productView-info-value'); var nameEl = document.querySelector('h1.productView-title') || document.querySelector('.product-title'); var priceEl = document.querySelector('[data-product-price-without-tax]') || document.querySelector('.price--withoutTax') || document.querySelector('.price.price--withoutTax'); if (skuEl && skuEl.innerText.trim() !== "") { var currentSku = skuEl.innerText.trim(); if (currentSku !== lastTrackedSku) { lastTrackedSku = currentSku; var currentName = nameEl ? nameEl.innerText.trim() : "B2B Product"; var currentPrice = priceEl ? priceEl.innerText.replace(/[^0-9.]/g, '').trim() : "0"; dispatchGA4ViewItem(currentSku, currentName, currentPrice); } } } // Keep watch for dynamic page updates/navigation switches var observer = new MutationObserver(evaluateScreen); observer.observe(document.body, { childList: true, subtree: true }); // Run on initial load window.addEventListener('DOMContentLoaded', evaluateScreen); evaluateScreen(); })(); // --- B2B Dynamic AJAX Search Tracking Engine --- (function() { window.dataLayer = window.dataLayer || []; function runSearchScraper() { if (window.location.href.includes('search_query=') || window.location.pathname.indexOf('/search.php') !== -1) { // Target search input element boxes or page titles var searchInput = document.querySelector('#search_query') || document.querySelector('.search-input') || document.querySelector('[name="search_query"]'); var pageHeading = document.querySelector('.page-heading') || document.querySelector('h1.category-title') || document.querySelector('h1'); var matchedTerm = ""; if (searchInput && searchInput.value.trim() !== "") { matchedTerm = searchInput.value.trim(); } else if (pageHeading && pageHeading.innerText.toLowerCase().includes('search')) { var quotesMatch = pageHeading.innerText.match(/['"](.*?)['"]/); if (quotesMatch && quotesMatch[1]) matchedTerm = quotesMatch[1]; } if (matchedTerm !== "") { var finalTerm = matchedTerm.toLowerCase(); // 1. Send direct to GA4 gtag('event', 'search', { 'search_term': finalTerm }); // 2. Log cleanly into verification dataLayer panel window.dataLayer.push({ 'event': 'search', 'search_term': finalTerm }); console.log("AJAX Search Captured: " + finalTerm); return true; } } return false; } // Run immediately on page load execution window.addEventListener('DOMContentLoaded', function() { setTimeout(runSearchScraper, 600); }); // Catch dynamic SPA push/replace events from your console screenshot logs window.addEventListener('popstate', function() { setTimeout(runSearchScraper, 600); }); var oldPush = history.pushState; history.pushState = function() { oldPush.apply(this, arguments); setTimeout(runSearchScraper, 800); // 800ms gives your AJAX time to load the search content fields completely }; })();